I-Dance Afrika Label yoMculo Iphinda Ichaze uMculo wokuDanisa waseMzantsi Afrika

Intshayelelo

Indawo yomculo yaseMzantsi Afrika ibisoloko iyisibane sobuchule, ngeentlobo ezifana ne-Amapiano, i-Afro-pop, kunye nomculo wasekhaya othe waphumela ngaphaya kwemida yelizwe. Nge-2 kaJulayi 2025, uphuhliso olubalulekileyo lwavele ngokusungulwa kwe-Dance Afrika, ileyibhile yomculo yaseMzantsi Afrika ezinikele ekukhuliseni isizukulwana esilandelayo seetalente zomculo wokudanisa. Yasungulwa ngokubambisana ngabavangeli bomculo uJulian Green kunye noLesedi Moselane, i-Dance Afrika ayisiyiyo nje ileyibhile kodwa yintshukumo ejolise ekufumaneni, ekuphuhliseni, nasekuthumeleni abaculi basekhaya kwihlabathi jikelele. Olu phuhliso luphawula umzuzu obalulekileyo kuphuhliso lwabaculi baseMzantsi Afrika, lunika indlela entsha yokulawula abaculi kunye nokuvelisa umculo ogxile kwimpembelelo yehlabathi kunye nempumelelo yexesha elide.

Umbono weMpembelelo yeHlabathi

Injongo ye-Dance Afrika kukubonisa umculo wokudanisa waseMzantsi Afrika owona usemagqabini kwihlabathi, njengoko kucaciswe ngumsunguli-osebenzisana naye uJulian Green: “Sifuna ukuthatha izigqi zase-Afrika size senze zivakale kwihlabathi jikelele.” Ileyibhile igxile kwiintlobo ezichaze isazisi somculo saseMzantsi Afrika, ngakumbi i-Amapiano, ethe yafumana indumiso yehlabathi ngenxa yezigqi zayo ezithabathayo kunye nobunzulu benkcubeko. Ngokwahlukileyo kwiileyibhile zomculo zemveli, i-Dance Afrika igxininisa indlela epheleleyo, edibanisa uphuhliso lwabaculi, ukuqeqesha, kunye nokufikelela kwehlabathi ngobuchule. Oku kubandakanya ukunika abaculi ukufikelela kumaziko okuvelisa anamhlanje, uthungelwano lwehlabathi, kunye namathuba okudlala kwiminyhadala emikhulu efana ne-Hey Neighbour kunye ne-Ultra South Africa. Umbono weleyibhile usekelwe kwinkolelo yokuba umculo wokudanisa waseMzantsi Afrika unokukhuphisana kwiqonga lehlabathi, wakhela phezu kwempumelelo yabaculi abafana noBlack Coffee kunye no-DJ Maphorisa.

Ukuxhobisa iitalente ezisakhasayo

I-Dance Afrika izahlula ngokubeka phambili abaculi abasakhasayo abanokuthi bazabalaze ukungena kwishishini lomculo elinokhuphiswano. Ileyibhile inika inkxaso eyenzelwe ngokukodwa, kubandakanya iiworkshops zokubhala iingoma, ukuqeqeshwa kwezwi, kunye nezikhokelo zokwakha ibrendi, ukunceda abaculi balungise ubugcisa babo kwaye bakhe imisebenzi ezinzileyo. ULesedi Moselane, umvelisi onamava onesithakazelo sezigqi zase-Afrika, ugxininise ukuzinikela kweleyibhile kwingqibelelo: “Asityikityi nje abaculi; sityala imali kumabali abo kunye nesandi sabo esikhethekileyo.” Le ndlela ivumelana nesantya samanje sabaculi abancinci baseMzantsi Afrika abaxuba izandi zemveli nezangoku, besenza umculo ongahlukaniyo ngeentlobo oheha abaphulaphuli abahlukeneyo.

Iqela lokuqala labaculi beleyibhile libandakanya iinkwenkwezi ezisakhasayo ezifana noCowBoii, osandul’ ukugqalwa yinkqubo ye-Apple Music ye-Africa Rising, kunye nezinye iitalente ezingekabhengezwa. Ngokukhuthaza imeko yentsebenziswano, i-Dance Afrika ikhuthaza abaculi ukuba bazame kwaye batyhale imida yesandi, beqinisekisa ukuba uMzantsi Afrika uhlala eyinkokeli kwindawo yomculo wokudanisa wehlabathi. Ileyibhile ikwacwangcisa ukubamba imiboniso kunye neendawo zokuhlala kwizixeko ezinkulu zaseMzantsi Afrika, inika amaqonga okuba abaculi baxhumane nabalandeli kunye neengcali zeshishini.

Impembelelo yeNkcubeko eBanzi

Ngaphandle kokuvelisa umculo, i-Dance Afrika izibophelele ekukhuthazeni intshukumo yenkcubeko egubha ilifa laseMzantsi Afrika. Ileyibhile ithatha inkuthazo kwimisitho efana neHollywoodbets Durban July, eyamkele umxholo othi “Marvels of Mzansi” ngo-2025 ukugubha inkcubeko yaseMzantsi Afrika. I-Dance Afrika ihambelana nale mbono ngokukhuthaza abaculi abafaka umculo wabo ngeelwimi zasekhaya, izigqi, kunye namabali. Umzekelo, ileyibhile iphanda intsebenziswano nabaculi bemveli ukuze idibanise izandi zemveli ezifana neMaskandi neMbhaqanga kwiingoma zokudanisa zangoku, idala umxube ohlonipha ilifa lomculo elahlukileyo laseMzantsi Afrika.

Ukusungulwa kwe-Dance Afrika comes ngethuba apho umculo waseMzantsi Afrika ufumana ingqalelo yehlabathi engazange ibonwe ngaphambili. Abaculi abafana noTyla no-Uncle Waffles sele bevule indlela, kwaye i-Dance Afrika ijonge ukukhulisa lo mkhuba ngokunika iqonga elicwangcisiweyo leetalente ezintsha. Intsebenziswano yeleyibhile namaqonga ehlabathi afana ne-Apple Music kunye neminyhadala efana ne-Afro Nation Portugal yandisa isakhono sayo sokuphakamisa abaculi baseMzantsi Afrika kwisikali sehlabathi.

Imingeni kunye namaThuba

Nangona umbono we-Dance Afrika unobuchule, usebenza kwishishini elinemiqobo. Iingxoxo zamva nje, ezifana nezo zaphakanyiswe ngumvelisi weefilimu waseGhana uSocrate Safo, zibalaselisa ukuxhomekeka kweshishini lomculo kumaqonga okusasaza, ahlala evelisa ingeniso ephantsi yabaculi. I-Dance Afrika ijongana noku ngokuthethathethana ngezivumelwano ezinobulungisa kunye nokuphanda ezinye iindlela zokufumana imali, ezifana nokudlala bukhoma kunye nentsebenziswano yebrendi. Ngaphezu koko, ileyibhile ityala imali kwizicwangciso zokuthengisa zedijithali ukuqinisekisa ukuba abaculi bafikelela kubaphulaphuli behlabathi ngeamaqonga afana ne-Spotify ne-YouTube.

Ixesha lokusungulwa kwe-Dance Afrika likwabalulekile, njengoko uqoqosho lwaseMzantsi Afrika lujongene nemingeni efana nokunyuka kwamaxabiso epetroli kunye nokunyuka kwamaxabiso, njengoko kuxeliwe nge-1 kaJulayi 2025. Ngokukhuthaza inkqubo yomculo ezinzileyo, i-Dance Afrika ijonge ukudala amathuba emisebenzi kunye nokuba negalelo ekukhuleni koqoqosho, ilungelelanisa neenjongo zelizwe ezibanzi ezifana nezo ezichazwe kwi-African Continental Free Trade Area.

Isiphelo

I-Dance Afrika imele inyathelo elibalulekileyo phambili kuphuhliso lwabac esemplweni, inika iqonga elihlanganisa ubuchule, ukuzigqaja ngenkcubeko, kunye nezifiso zehlabathi. Ngokukhulisa iitalente ezisakhasayo kunye nokukhuthaza izandi zase-Afrika eziyinyani, ileyibhile ilungele ukuchaza ngokutsha indawo yomculo wokudanisa. Njengoko uMzantsi Afrika eqhubeka nokukhanya njengeziko lobuchule bomculo, i-Dance Afrika imi njengobungqina bamandla ombono kunye nentsebenziswano ekubumbeni ikamva leshishini.