I-Dance Afrika Label yeRekhodi iQala ukuPhakamisa uMculo woMdaniso waseMzantsi Afrika

Uluntu lwezomculo oludlamkileyo lwaseMzantsi Afrika lwamkele umdlali omtsha ngokuphehlelelwa kwe-Dance Afrika, ileyibhile yerekhodi ezinikele ekufumaneni, ekuphuhliseni nasekuqhakambiseni isizukulwana esilandelayo setalente yomculo womdaniso. Ileyibhile, eyaphehlelelwa ngokusemthethweni ekuqaleni kukaJulayi 2025, yasekwa ngabavangeli bomculo uJulian Green noLesedi Moselane kwaye ijolise ekuphakamiseni izigqi zaseMzantsi Afrika kwibala lehlabathi, ngokugxila kwiintlobo zomculo ezifana ne-Amapiano, i-Afro-house, kunye nomculo womdaniso we-elektroniki. Ileyibhile sele yenza iindaba ngombono wayo onesibindi kunye nokuzinikela ekukhuliseni amagcisa asekhaya ukuze aphumelele kwihlabathi jikelele.

I-Dance Afrika ingaphezulu nje kweleyibhile yerekhodi; ngumbutho wokutshintsha indlela umculo womdaniso waseMzantsi Afrika obonwa ngayo kwaye usetyenziswe ngayo kwihlabathi jikelele. “Sifuna ukubonisa umculo womdaniso waseMzantsi Afrika owona ubalaseleyo kwihlabathi,” utshilo uGreen kudliwano-ndlebe ne-Texx and the City. Injongo yeyibhile kukubonelela amagcisa ngenkxaso epheleleyo, ukusuka ekuveliseni nasekulawuleni ukuya ekusasazeni kwihlabathi jikelele, ukuqinisekisa ukuba banezixhobo zokukhuphisana kwishishini elikhula ngokukhawuleza. UMoselane ugxininise ukubaluleka kobunyani, esithi ileyibhile ibeka phambili amagcisa athatha inkuthazo kwizigqi zaseAfrika ngelixa esusa imida yomculo.

Amagcisa okuqala asayinwe yileyibhile abandakanya iinkwenkwezi ezisakhulayo ezifana ne-protégé ka-DJ Zinhle, uLerato M, ingoma yakhe yokuqala ethi “Rhythm of the Night” exuba i-Amapiano nezandi zasekhaya ezinothando, kunye nomvelisi uKabelo T, owaziwa ngezandi zakhe ze-Afro-tech ezintsha. Omabini la magcisa adlale kumsitho wokuphehlelelwa owawubanjwe ngomhla we-2 kaJulayi 2025 eConstitution Hill eRhawutini, etsalela isihlwele sabantu basebuphilini, abalandeli kunye neendaba. Umsitho uquke izeti ze-DJ ezibukhoma, iindibano zokusebenza zokuvelisa ezisebenzisanayo kunye nengxoxo yepanel ngekamva lomculo womdaniso waseMzantsi Afrika, ebonisa ukuzinikela kwe-Dance Afrika ekuzibandakanyeni koluntu.

Iingcali zeshishini ziwuncomile umkhombandlela we-Dance Afrika, ngakumbi ukugxila kwayo kuphuhliso lwamagcisa lwexesha elide. “Okwenza i-Dance Afrika yahluke yindlela yayo epheleleyo,” utshilo umbhali weendaba zomculo uPhiona Okumu. “Abasayini nje amagcisa ukuze afumane iingoma ezikhawulezayo; batyala imali ekukhuleni kwawo, ukusuka kwixesha le-studio ukuya ekuvezweni kwihlabathi jikelele.” Eli qhinga lihambelana nesidingo esikhulayo somculo wase-Afrika kwihlabathi jikelele, kunye ne-Amapiano iyodwa eyenza izigidi zokusasaza kumaqonga afana ne-Spotify kunye ne-Apple Music ngo-2025. Ngokutsho kwe-OkayAfrica, ukufikelela kwe-Amapiano kwihlabathi jikelele kukhule nge-40% kulo nyaka, kunye namagcisa aseMzantsi Afrika ekhokela phambili.

Nangona kunjalo, imingeni isekhona, njengoko ileyibhile ijikeleza kwishishini eligcweleyo. Amaqonga okusasaza, nangona ebonelela ngokuvezwa, ahlala evelisa imbuyekezo ephantsi kumagcisa, inkxalabo eyavakaliswa ngumvelisi waseGhana uSocrate Safo kudliwano-ndlebe lwakutshanje lwe-Graphic Online. I-Dance Afrika iceba ukulungisa oku ngokuthetha-thethana ngezivumelwano ezingcono neenkonzo zokusasaza kunye nokuphonononga ezinye iindlela zengeniso ezifana nemisitho ebukhoma kunye neempahla. Ileyibhile ikwasebenzisana neminyhadala yehlabathi jikelele efana ne-Afro Nation Portugal ukuqinisekisa amabala okudlala amagcisa ayo, iqinisekisa ukuba afikelela kubaphulaphuli abahlukeneyo.

Ukuphehlelelwa kwe-Dance Afrika kuza ngexesha elibalulekileyo lomculo waseMzantsi Afrika, njengoko ihlabathi lijika ingqalelo yalo kwizandi zekhontinenti. Ngombono ocacileyo kunye noluhlu lwamagcisa anetalente, ileyibhile ilungele ukuba yintsika yeshishini, ibonisa ukuba umculo womdaniso waseMzantsi Afrika asiyonto yesikhashana, kodwa ngumkhosi wehlabathi.