I-Dance Afrika I-Label Yomculo Iphinda Ichaze Umculo Wokudansa waseNingizimu Afrika

Isingeniso

Indawo yomculo yaseNingizimu Afrika sekuyisikhathi eside iyisibani sobuciko, ngezinhlobo ezifana ne-Amapiano, i-Afro-pop, nomculo wasekhaya ozungeza ngale kwemingcele yezwe. Ngomhla ka-2 Julayi 2025, intuthuko ebalulekileyo yavela ngokusungulwa kwe-Dance Afrika, ilebula yomculo yaseNingizimu Afrika eyaziqhenya ngokuzinikela ekukhuliseni isizukulwana esilandelayo samathalenta omculo wokudansa. Yasungulwa ngokuhlanganyela ngabavangeli bomculo uJulian Green noLesedi Moselane, i-Dance Afrika akuyona nje ilebula kodwa iyinhlangano ejolise ekutholeni, ekukhuliseni, nasekuthumeleni abaculi basekhaya emhlabeni jikelele. Lesi sikhathi sibalulekile ekukhulisweni kwabaculi baseNingizimu Afrika, sinikeza indlela entsha yokuphatha abaculi kanye nokuvelisa umculo ogxile empumelelweni yehlabathi kanye nempumelelo yexesha elide.

Umbono Wempembelelo Yomhlaba

Injongo ye-Dance Afrika ukukhombisa umculo wokudansa waseNingizimu Afrika owusemagqabini emhlabeni, njengoba kushiwo ngumsunguli uJulian Green: “Sifuna ukuthatha izigqi zase-Afrika sizenze zizwakale emhlabeni jikelele.” Ilebula igxile ezinhlotsheni ezichaze ubunjalo bomculo waseNingizimu Afrika, ikakhulukazi i-Amapiano, eyathola indumiso yehlabathi ngenxa yezigqi zayo ezithandekayo nobunzulu bamasiko. Ngokungafani nezinkampani zomculo zendabuko, i-Dance Afrika igcizelela indlela ephelele, ehlanganisa ukukhuliswa kwabaculi, ukuqeqesha, kanye nokufinyelela kwehlabathi ngezindlela ezinobuchule. Lokhu kuhlanganisa ukunikeza abaculi ukufinyelela ezikhungweni zokuvelisa zanamuhla, amanethiwekhi omhlaba, kanye namathuba okudlala emikhosini emikhulu efana ne-Hey Neighbour ne-Ultra South Africa. Umbono welebula usekelwe ekukholelweni ukuthi umculo wokudansa waseNingizimu Afrika ungancintisana esiteji somhlaba, wakhela phezu kwempumelelo yabaculi abafana noBlack Coffee no-DJ Maphorisa.

Ukunika Amandla Amathalenta Asakhulayo

I-Dance Afrika izihlukanisa ngokubeka phambili abaculi abasakhasayo abangase bazabalaze ukungena embonini yomculo enokhuphiswano. Ilebula inikeza ukusekelwa okwenziwe ngokwezifiso, okubandakanya izinkundla zokubhala izingoma, ukuqeqeshwa kwezwi, kanye nezikhokelo zokwakha ibrendi, ukusiza abaculi bacwenge ubuciko babo futhi bakhe imisebenzi ezinzile. U-Lesedi Moselane, umkhiqizi onolwazi onothando lwezigqi zase-Afrika, ugcizelele ukuzinikela kwelebula ekwenzeni izinto zangempela: “Asibhalisi nje abaculi; sitshala imali ezindabeni zabo kanye nomsindo wabo oyingqayizivele.” Le ndlela ihambisana negagasi lamanje labaculi abasha baseNingizimu Afrika abahlanganisa izandi zendabuko nezangoku, bedala umculo ongachazwa ngezinhlobo oheha izethameli ezahlukahlukene.

Iqembu lokuqala labaculi belebula lihlanganisa izinkanyezi ezisakhasayo ezifana no-CowBoii, osanda kugqanyiswa yinhlelo ye-Apple Music ye-Africa Rising, kanye nabanye amathalenta asazokwaziswa. Ngokukhuthaza indawo yokusebenzisana, i-Dance Afrika ikhuthaza abaculi ukuthi bazame futhi baphume emikhawulweni yomsindo, iqinisekisa ukuthi iNingizimu Afrika ihlala ingumholi esigcawini somculo wokudansa womhlaba. Ilebula futhi ihlela ukusingatha imibukiso nezinhlelo zokuhlala emadolobheni amakhulu aseNingizimu Afrika, inikeza amapulatifomu ukuze abaculi baxhumane nabalandeli kanye nochwepheshe bezimboni.

Impembelelo Yamasiko Ebanzi

Ngaphandle kokuvelisa umculo, i-Dance Afrika izibophezele ekukhuthazeni inhlangano yamasiko egubha ifa laseNingizimu Afrika. Ilebula ithatha ugqozi emicimbini efana ne-Hollywoodbets Durban July, eyamukela itimu ethi “Marvels of Mzansi” ngonyaka ka-2025 ukugubha amasiko aseNingizimu Afrika. I-Dance Afrika ihambisana nalokhu ngokukhuthaza abaculi abafaka umculo wabo ngezilimi zasekhaya, izigqi, kanye nezindaba. Isibonelo, ilebula ihlola ukusebenzisana nabaculi bendabuko ukuhlanganisa izandi zendabuko ezifana ne-Maskandi ne-Mbhaqanga ezingomeni zokudansa zangaleso sikhathi, idala ukuhlanganiswa okuhlonipha ifa lomculo elihlukahlukene laseNingizimu Afrika.

Ukusungulwa kwe-Dance Afrika kuza ngesikhathi lapho umculo waseNingizimu Afrika uthola ukunakwa kwehlabathi okungakaze kubonwe ngaphambili. Abaculi abafana no-Tyla no-Uncle Waffles baye bavula indlela, futhi i-Dance Afrika ihlose ukukhulisa lo mkhuba ngokunikeza ipulatifomu ehlelekile yamathalenta amasha. Ukusebenzisana kwelebula namapulatifomu omhlaba afana ne-Apple Music kanye nemikhosi efana ne-Afro Nation Portugal kwandisa ikhono layo lokuphakamisa abaculi baseNingizimu Afrika esikalini somhlaba.

Izinselelo kanye Namathuba

Noma umbono we-Dance Afrika unobuchule, usebenza embonini enezinselelo. Izingxoxo zakamuva, ezifana nalezo ezaphakanyiswa ngumkhiqizi wefilimu waseGhana u-Socrate Safo, zigqamisa ukuncika kwemboni yomculo kumapulatifomu okusakaza, okuvame ukukhipha imali encane kubaculi. I-Dance Afrika ibhekana nalokhu ngokuxoxisana ngezinkontileka ezinobulungiswa kanye nokuhlola ezinye izindlela zokwenza imali, ezifana nokudlala bukhoma kanye nobudlelwano bebrendi. Ngaphezu kwalokho, ilebula itshala imali ezinhlelweni zokumaketha zedijithali ukuqinisekisa ukuthi abaculi bafinyelela izethameli zomhlaba ngezipulatifomu ezifana ne-Spotify ne-YouTube.

Isikhathi sokusungulwa kwe-Dance Afrika sibuye sibalulekile, njengoba umnotho waseNingizimu Afrika ubhekana nezinselelo ezifana nokwenyuka kwamanani kaphethiloli kanye nokwehla kwamandla emali, njengoba kubikwe ngomhla ka-1 Julayi 2025. Ngokukhuthaza uhlelo lomculo oluzinzile, i-Dance Afrika ihlose ukudala amathuba emisebenzi kanye nokufaka isandla ekukhuleni komnotho, ihambisana nezinjongo ezibanzi zelizwe ezifana nalezo ezichazwe kwi-African Continental Free Trade Area.

Isiphetho

I-Dance Afrika imele igxathu elibalulekileyo phambili ekukhulisweni kwabaculi baseNingizimu Afrika, inikeza ipulatifomu ehlanganisa ubuhlakani, ukuziqhenya ngamasiko, kanye nezifiso zomhlaba. Ngokukhulisa amathalenta asakhulayo kanye nokukhuthaza izandi zase-Afrika eziyinyani, ilebula ilungele ukuchaza kabusha indawo yomculo wokudansa. Njengoba iNingizimu Afrika iqhubeka nokukhanya njengesizinda sobuciko bomculo, i-Dance Afrika imele ubufakazi bamandla ombono kanye nokusebenzisana ekubumbeni ikusasa lemboni.