The inaugural Milk + Cookies Music Week South Africa, which ran from December 31, 2024, to January 11, 2025, has left a lasting impact on the local music scene. This Atlanta-based festival’s international debut in Cape Town featured a vibrant mix of performances, workshops, and networking events tailored to developing South Africa’s rising stars. Amapiano artists like Uncle Waffles, DBN Gogo, and TxC headlined, showcasing the genre’s global appeal, while panels and mixers connected local musicians with international industry leaders. The event’s focus on cultural exchange and professional development aligns with the growing demand for authentic African content, as evidenced by a 114% surge in sub-Saharan African music consumption in 2024. For South African musicians, Milk + Cookies Music Week offers a blueprint for building sustainable careers, fostering collaborations, and amplifying their voices on a global stage. This initiative signals a new era of investment in South Africa’s music infrastructure, empowering artists to thrive in an increasingly interconnected industry.
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