IHollywoodbets Durban July 2025, eyabanjwa ngomhlaka 5 Julayi eHollywoodbets Greyville Racecourse, yayingaphezulu nje komkhosi wokuqala wemijaho yamahhashi e-Afrika—kwakuwumkhosi omangalisayo womculo waseNingizimu Afrika, imfashini, kanye namagugu esiko. Ngaphansi kwesihloko esithi “Marvels of Mzansi,” umkhosi walo nyaka uhlanganise uhlu olugcwele izinkanyezi zomculo, izinhloko zemfashini, kanye nabaholi besiko, wakha umbukiso ongasoze walibaleka owadibana nezinkulungwane zabantu ababekhona futhi wakhulisa umkhosi wobuciko baseNingizimu Afrika esigcawini somhlaba. Kusukela ekudlaleni okuthokozisayo kuya ezinhlelweni zesiko ezintsha, iDurban July 2025 yaqinisekisa indawo yayo njengesisekelo sokuzijabulisa saseNingizimu Afrika.
Uhlu Lwezinkanyezi Zomculo
Umkhosi wawunohlu olumangalisayo lwamathalente omculo waseNingizimu Afrika aziwayo, akhipha ukudlala bukhoma kanye nezethulo ze-DJ ezagcina abantu ababekhona bevutha umlilo usuku lonke. Ngokusho kwe The Citizen, iHollywoodbets Durban July 2025 yathembisa “uhlu olungasoze walibaleka lokudlala bukhoma kanye nezethulo ze-DJ ezazizothokozisa abantu,” futhi ngempela yaletha. Abaculi abaziwayo abanjengo-DJ Tira, ingcweti esigcawini somculo waseNingizimu Afrika, wenza umbukiso ophakamileyo ezindaweni ze-VVIP ne-VIP, eqinisekisa umoya wamandla aphezulu. Ubukho bakhe, kanye nezinye izinkanyezi ze-Afrotainment, babonisa ukuzinikela komkhosi ekuboniseni umculo waseNingizimu Afrika ophakamileyo.
Enye into eyaphawuleka kwakuyitende le-Halisi Afrique, eletha umculo we-Maskandi eDurban July okokuqala, njengoba kubikwe yi IOL. Lolu hlelo, ngokubambisana ne-Durban July Amabhinca Hospitality, lagubha izimpande zesiko zalomculo ngenkathi luwubonisa endaweni yesimanje nenobunewunewu. Abaculi be-Maskandi badlala begqoke izingubo zesimanje zesiko, behlanganisa ukuziqhenya ngesiko nemfashini ephezulu. Lolu hlelo lwanconywa njengesinyathelo esibalulekile sokuphakamisa i-Maskandi njengengxenye ebalulekile yesiko laseNingizimu Afrika, nabantu ababekhona bacwiliswa kumava ahlelwe kahle anezinto zokuhombisa ze-Afrocentric kanye nokudla okuphezulu.
Ukuhlanganiswa kweSiko kanye Nobuciko
Isihloko esithi “Marvels of Mzansi” sakhuthaza umbukiso ovuthayo wobuciko baseNingizimu Afrika, nabaculi kanye nabaklami bemfashini besebenzisana ukuze balethe amagugu ezwe ahlukahlukene. I Bona Magazine yaphawula ukuthi “ingubo ngayinye yayixoxa indaba yesitayela saseNingizimu Afrika kanye nobuciko,” nabaculi abanjengo-Zakes Bantwini ababamba amehlo ngezingubo ezigqamile, ezimibalabala ezazibonisa ukugxila kwesihloko ekugubheni isiko. U-Zakes, umuntu obalulekileyo emculweni we-house ne-Amapiano waseNingizimu Afrika, wabonisa ukuhlanganiswa komculo nemfashini, ethatha abantu ngokudlala kwakhe kanye nesitayela sakhe.
Itende le-Saso’s Brunch, elakhiwe ngumculi u-Lusaso Ngcobo (owaziwa njengo-Saso), laliphawuleka kakhulu. Njengoba i IOL ibikile, u-Ngcobo wayecabanga indawo lapho izinkanyezi zaseNingizimu Afrika zingahlangana khona ukuze zigubhe futhi zixhumane, zihlanganisa ukuzijabulisa bukhoma nokudla okuphezulu kanye nezinto zokuhombisa ezinhle. Ichazwe njenge “Cradle of Marvels,” leli tende laba yindawo engcwele yobungcweti besiko, ngokudlala okugqamise ubuciko kanye nobungcweti babaculi baseNingizimu Afrika.
Umthelela Esigcawini Somculo
Ukugxila kwe-Durban July emculweni kwadlulela ngale kokuzijabulisa, kwasebenza njengesikhulumi sokuphakamisa abaculi abasafufusa kanye nalabo abasemthethweni ngokufanayo. I Texx and the City yagqamisa ukuqaliswa kwe-Dance Afrika, ilebula entsha yaseNingizimu Afrika eyasungulwa ngokubambisana ngu-Julian Green no-Lesedi Moselane, ehlose ukuthola nokuthuthukisa isizukulwana esilandelayo sezinkanyezi zomculo womdanso. Ngenhloso yokubonisa umculo womdanso waseNingizimu Afrika emhlabeni, ubukho be-Dance Afrika e-Durban July bagqamisa indima yomkhosi njengesikhungo sokuqalisa ubuciko bomculo.
Ngaphezu kwalokho, umthelela womkhosi wafinyelela ezigcawini zomhlaba, nabaculi baseNingizimu Afrika bethola ukuqashelwa emhlabeni jikelele. I Billboard yabika ukuthi abaculi abanjengo-Doja Cat, abazokhokela umkhosi we-Hey Neighbour ePitoli ngoDisemba 2025, baletha izandi zaseNingizimu Afrika kubaphulaphuli bomhlaba. Nakuba ukudlala kuka-Doja Cat kuhlelelwe ukuthi kube ngemva konyaka, ukuxhumana kwakhe nomkhosi wesiko le-Durban July kugqamisa umthelela okhulayo womculo waseNingizimu Afrika, okhuthazwa yimikhosi efana nale.
Indawo yeSiko
IHollywoodbets Durban July 2025 yayingaphezulu nje kosuku lwemijaho nokuzijabulisa—kwakububufakazi bamagugu omculo kanye nesiko laseNingizimu Afrika. I TimesLIVE yagcizelela ukubaluleka okujulile komkhosi, icaphuna ummeleli wase-Masango ngu-Siphosihle: “Ummangaliso awukho ebuhleni obucacileyo kuphela, ukhona ekuntsonkotheni kwendawo esivela kuyo.” Lo mbono wabonakala ekudlaleni, imfashini, kanye nomoya jikelele, owawugubha izinto, izandi, kanye nezindaba zaseNingizimu Afrika.
Amathikithi, anenani le-R230, enza lona umkhosi wesiko wafinyeleleka kubaphulaphuli abaningi, njengoba kuphawulwe ngummeli we-Hollywoodbets u-Zandile Dlamini kwi The Citizen. “IHollywoodbets Durban July yalo nyaka ayisiyomijaho nje kuphela—ngumkhosi wesiko opheleleyo lapho abantu bazowuzwa ngempela umkhosi kanye nesisekelo salo mkhosi wempilo,” kusho u-Dlamini. Ukuthengeka kanye nokubandakanywa komkhosi kwaqinisekisa ukuthi izinkulungwane zabantu bakwazi ukubamba iqhaza kulomkhosi wokugubha ubungcweti baseNingizimu Afrika.
Ukubheka Phambili
Njengoba isigcawu somculo saseNingizimu Afrika siqhubeka nokukhula, imikhosi efana neHollywoodbets Durban July idlala indima ebalulekile ekuphakamiseni amathalente asekhaya kanye nokuziqhenya ngesiko. Ukuqaliswa kwezinhlobo zomculo ezifana ne-Maskandi esikhungweni esihlonishwa kangaka kukhombisa ukwamkelwa okukhulayo kwemihlobohlobo yomculo waseNingizimu Afrika, kuyilapho ubukho bezinkanyezi ze-Amapiano kanye ne-house ezifana no-DJ Tira no-Zakes Bantwini buqinisekisa ukubusa kwezwe emikhubeni yomculo womdanso womhlaba. Ngezinhlelo ezifana ne-Dance Afrika kanye nokudlala okuthinta ekhaya nasemhlabeni jikelele, i-Durban July 2025 ibeke umkhawulo ophakamileyo wemikhosi yesiko ezayo.
Enyakeni osele ugcwele ubuciko bomculo—okufakazelwa yi OkayAfrica yokuqoqa phakathi konyaka yezingoma zaseNingizimu Afrika kanye nokwamkelwa kwe Apple Music kwabaculi abanjengo-PSILK—i-Durban July igqama njengesikhathi esibalulekile. Kwakulusuku lapho abaculi baseNingizimu Afrika, abaklami, kanye nabaholi besiko bahlangana khona ukuze bakhe umbukiso ovuthayo, ongasoze walibaleka weMarvels zase-Mzansi.
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