Sechaba se phelang sa mmino oa Afrika Borwa se amohetse sebapali se secha ka ho qalisoa ha Dance Afrika, label ea rekoto e inehetseng ho sibolla, ho ntshetsapele le ho phahamisa talenta ea mmino oa motjeko ea tlang. Label ena, e qalileng ka molao mathoasong a Phupu 2025, e thehiloe ke bahlahisi ba mmino Julian Green le Lesedi Moselane mme e ikemiseditse ho phahamisa meropa ea Afrika Borwa lebaleng la lefatshe, ka ho tsepamisa maikutlo ho mefuta ea mmino joalo ka Amapiano, Afro-house, le mmino oa motjeko oa elektronike. Label e se e ntse e hlahisa litaba ka pono ea eona e sebete le boitelo ba ho holisa batsamaisi ba lehae bakeng sa katleho ea machabeng.
Dance Afrika ke ho feta feela label ea rekoto; ke mokhatlo oa ho fetola tsela eo mmino oa motjeko oa Afrika Borwa o bonoang le ho nkuoa ka eona lefatsheng ka bophara. “Re batla ho bontša mmino oa motjeko oa Afrika Borwa o motle ka ho fetisisa lefatsheng,” Green o boletse puisanong le Texx and the City. Morero oa label ke ho fa batsamaisi thuso e felletseng, ho tloha tlhahisong le tsamaisong ho fihlela ho phatlalatsoa lefatsheng ka bophara, ho netefatsa hore ba na le lisebelisoa tsa ho qothisana lehlokoa le indasteri e ntseng e eketseha ka tlhokisano. Moselane o hatelletse bohlokoa ba ho ba ’nete, a bolela hore label e etelletsa pele batsamaisi ba fumanang tšusumetso ho tsoa meropeng ea Afrika ha ba ntse ba Squares ba ntse ba sutumelletsa meeli ea mmino.
Batsamaisi ba pele ba saennoeng ke label ba kenyelletsa linaleli tse ntseng li hlaha joalo ka protégé oa DJ Zinhle, Lerato M, eo pina ea hae ea pele “Rhythm of the Night” e kopanyang Amapiano le lipina tsa ntlo tse nang le moea, le mohlahisi Kabelo T, ea tsebahalang ka likhopolo tsa hae tsa Afro-tech tse ncha. Batsamaisi ka bobeli ba ile ba bapala ketsahalong ea ho qala e neng e tšoaretsoe ka la 2 Phupu 2025 Constitution Hill, Johannesburg, e ileng ea hohela bongata ba batho ba indasteri, balateli le litaba tsa media. Ketsahalo ena e ne e kenyelletsa li-DJ tse phelang, lithupelo tsa tlhahiso tse kopanetsoeng le lipuisano tsa panel mabapi le bokamoso ba mmino oa motjeko oa Afrika Borwa, e leng se bontšang boitelo ba Dance Afrika ho kopanelo ea sechaba.
Litsebi tsa indasteri li rorisitse mokhoa oa Dance Afrika, haholo-holo tsepamiso ea eona ho ntshetsopele ea batsamaisi ea nako e telele. “Seo se etsang hore Dance Afrika e fapane ke mokhoa oa eona o akaretsang,” ho bolela moqolotsi oa litaba oa mmino Phiona Okumu. “Ha ba saene batsamaisi feela bakeng sa lipina tse potlakileng; ba tsetela ho kholo ea bona, ho tloha ka nako ea studio ho fihlela ho pepeseha machabeng.” Mokhoa ona o lumellana le tlhokahalo e ntseng e hola ea mmino oa Afrika lefatsheng ka bophara, ka Amapiano feela e hlahisang limilione tsa liphallelo ho li-platform tse kang Spotify le Apple Music ka 2025. Ho latela OkayAfrica, phihlello ea Amapiano lefatsheng ka bophara e eketsehile ka 40% selemong sena, ka batsamaisi ba Afrika Borwa ba etelletsa pele.
Leha ho le joalo, liqholotso li ntse li le teng, kaha label e tsamaea indastering e tletseng. Li-platform tsa ho phallela, leha li fana ka sebaka sa ho pepeseha, hangata li hlahisa meputso e tlase bakeng sa batsamaisi, taba e boletsoeng ke mohlahisi oa Ghana Socrate Safo puisanong ea morao tjena ea Graphic Online. Dance Afrika e rera ho rarolla sena ka ho buisana ka litumellano tse betere le litšebeletso tsa ho phallela le ho hlahloba mekhoa e meng ea chelete joalo ka liketsahalo tse phelang le thepa. Label e boetse e sebetsa hammoho le mekete ea machabeng joalo ka Afro Nation Portugal ho fumana libaka tsa tshebetso bakeng sa batsamaisi ba eona, ho netefatsa hore ba fihlela bamameli ba fapaneng.
Ho qalisoa ha Dance Afrika ho tla ka nako ea bohlokoa bakeng sa mmino oa Afrika Borwa, ha lefatshe le shebile meropa ea kontinente. Ka pono e hlakileng le lenane la batsamaisi ba nang le talenta, label e ikemiseditse ho ba motheo oa indasteri, e paka hore mmino oa motjeko oa Afrika Borwa ha se mokhoa oa nakoana feela, empa ke matla a lefatshe.
Discover more from Vocalist
Subscribe to get the latest posts sent to your email.
