Ka 2024, Spotify e phatlalalitse katleho ea bohlokoa bakeng sa libini tsa Afrika Borwa, ka litefello tsa royalty tse fihletseng hoo e ka bang $21 million (ho pota R400 million), e leng keketseho ea 54% selemo le selemo. Keketseho ena, e tlalehiloeng ke mehloli ea indasteri, e totobatsa tšusumetso e ntseng e hola ea mmino oa Afrika Borwa lefatšeng ka bophara, haholo-holo mefuta e kang Amapiano, Afro-pop, le house. Libini tse kang Tyla, ea fumaneng $657,800 matsatsing a 30 a ho qetela ho pholletsa le li-platform tsa ho phallela mmino oa audio, le Seether, ka $290,500, ba etella pele, ba bontša bokhoni ba moruo ba li-platform tsa dijithale bakeng sa talenta ea lehae.
Keketseho ea litefello tsa royalty tsa ho phallela e bonahatsa mokhoa o pharaletseng: mmino oa Afrika Borwa o fetoha thepa ea lefatše ka bophara. Li-platform tse kang Spotify li nolofalelitse libini ho fihlela bamameli ba machaba, ka Amapiano haholo-holo e fumana tšubuhlellano limmarakeng tse kang United States le Europe. Ka mohlala, libini tse kang DJ Maphorisa ($139,400) le Kelvin Momo ($105,800) ba sebelisitse leqhubu lena la dijithale ho aha mehloli ea chelete e tšoarellang. Leha ho le joalo, melemo ea moruo ha e abuoe ka ho lekana. Ha libini tsa maemo a holimo li fumana meputso e meholo, libini tse ntseng li hola hangata li sokola ka litefello tse tlase ka ho phallela ka ‘ngoe, ho totobatsa tlhoko ea mekhoa ea chelete e nang le toka.
Litsebi tsa indasteri li hlokometse hore keketseho ea ho phallela e boetse e khothalelitse tlhahiso ea mesebetsi makaleng a amanang, joalo ka tlhahiso ea mmino, papatso, le tsamaiso ea liketsahalo. Katleho ea mekete e kang Hey Neighbour, moo naleli ea machaba Doja Cat e tla be e le sehlooho ka Tšitoe 2025, e bontša kamoo liketsahalo tsa mmino li katisang moruo oa lehae. Mekete ena ha e hlahise feela thekiso ea litekete, empa hape e hlahisa menyetla ea libini tsa lehae ho bapala hammoho le baetsi ba lefatše, ho ntlafatsa ponahalo ea bona le bokhoni ba ho fumana chelete. Ho feta moo, merero e kang lenaneo la Apple Music la Up Next, le sa tsoa hlahella ka moetsi oa mmino oa elektronike PSILK, e khothaletsa talenta e ncha, e netefatsa hore ho na le methopo e tsitsitseng ea libini tse nang le bokhoni ba moruo.
Leha ho na le katleho ena, mathata a ntse a le teng. Motsamaisi oa mmino oa Nigeria Motolani Alake o supile hore mebuso ea Afrika, ho kenyeletsoa ea Afrika Borwa, ha e so etse ho lekaneng ho ts’ehetsa bokhoni bo ntseng bo hola ba indasteri ea mmino. Matsete a meaho, joalo ka li-studio tsa ho rekota le marang-rang a kabo ea dijithale, a ka eketsa litlhahiso tsa moruo. Ho feta moo, ho itšetleha ka li-platform tsa ho phallela ho hlahisa matšoenyeho ka ho tšoarella ha nako e telele, joalo ka ha libini tse kang Socrate Safo oa Ghana li buella ho tsosoloswa ha mefuta ea mmino e bonahalang joalo ka li-CD ho fapanya mehloli ea chelete.
Phello ea moruo ea litefello tsa royalty tsa ho phallela e ke ke ea latoloa, e fa libini tsa Afrika Borwa tsela ea ho fihlela boipuso ba lichelete. Ha indasteri e ntse e tsoela pele ho fetoha, ba amehang ba tlameha ho sebetsana le ho se lekane ha chelete le ho buella melaoana e tšehetsang ho netefatsa hore libini tsohle, eseng feela tsa maemo a holimo, li ka atleha mehleng ena ea dijithale.
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