I-Spotiify Royalty Boom Ikhombisa Ukukhula Kwezomnotho Kwabaculi BaseNingizimu Afrika

Ngo-2024, i-Spotiify imemezele umkhondo obalulekile wabaculi baseNingizimu Afrika, ngenzuzo yama-royalty efinyelele cishe ku-$21 million (cishe R400 million), okumelela ukwanda kwama-54% unyaka nonyaka. Lokhu kwanda, okubikwe yimithombo yezimboni, kugcizelela umthelela okhulayo womculo waseNingizimu Afrika emhlabeni jikelele, ikakhulukazi izinhlobo ezifana ne-Amapiano, Afro-pop, kanye ne-house. Abaculi abafana no-Tyla, owazuza u-$657,800 ezinsukwini ezingama-30 zokugcina kuzo zonke izinkundla zokusakaza umsindo, kanye no-Seether, ngo-$290,500, bahola phambili, bekhombisa amandla ezomnotho ezinkundla zedijithali kwabathalente bendawo.

Ukwanda kwezimali zama-royalty zokusakaza kubonisa umkhuba obanzi: umculo waseNingizimu Afrika uyaba yinto yomhlaba jikelele. Izinkundla ezifana ne-Spotiify zinikeze abaculi amandla okufinyelela izethameli zamazwe ngamazwe, i-Amapiano ikakhulukazi ithola ukuthandwa ezimakethe ezifana ne-United States ne-Europe. Ngokwesibonelo, abaculi abafana no-DJ Maphorisa ($139,400) no-Kelvin Momo ($105,800) basebenzise leli gagasini ledijithali ukuze bakhe imithombo yemali eqhubekayo. Kodwa-ke, izinzuzo zezomnotho azisabalaliswa ngokulinganayo. Ngenkathi abaculi abasezingeni eliphezulu bethola imivuzo emikhulu, abaculi abasafufusa bavame ukulwela izinkokhelo eziphansi ngokudlala ngakunye, okugqamisa isidingo sezinhlobo zemali ezinobulungiswa ngokwengeziwe.

Ochwepheshe bezimboni baphawula ukuthi ukwanda kwe-streaming kususe ukudalwa kwemisebenzi emikhakheni ehlobene, njengokukhiqiza umculo, ukumaketha, kanye nokuphathwa kwemicimbi. Impumelelo yemikhosi efana ne-Hey Neighbour, lapho isihlabani samazwe ngamazwe u-Doja Cat ezobe esihloko ngoDisemba 2025, ikhombisa ukuthi imicimbi yomculo ikhulisa umnotho wendawo. Lemikhosi ayigcini nje ngokukhiqiza ukuthengiswa kwamathikithi, kodwa futhi idala amathuba abaculi bendawo ukuthi bacule kanye nezinhlabani zomhlaba, okuthuthukisa ukubonakala kwabo kanye namandla okuzuza. Ngaphezu kwalokho, izinhlelo ezifana nohlelo lwe-Apple Music i-Up Next, olusanda kugqamisa umkhiqizi we-electronic pop u-PSILK, zikhuthaza ithalente elisha, ziqinisekisa umkhombandlela oqhubekayo wabaculi abanokuzuza kwezomnotho.

Naphezu kwalezi zinzuzo, izinselelo zisaqhubeka. Umphathi womculo waseNigeria u-Motolani Alake uveze ukuthi ohulumeni base-Afrika, okuhlanganisa nowaseNingizimu Afrika, abakwenzi okwanele ukusekela amandla akhula embonini yomculo. Ukutshalwa kwezimali kwingqalasizinda, njengezitudio zokuqopha kanye namanethiwekhi okusabalalisa edijithali, kungakhulisa izimali ezibuyayo. Ngaphezu kwalokho, ukuthembela ezinkundleni zokusakaza kwezimali kukhulisa ukukhathazeka ngokuzinza kwesikhathi eside, njengoba abaculi abafana no-Socrate Safo e-Ghana baphikisana nokuvuselelwa kwezinhlobo zomculo ezibonakalayo ezifana nama-CD ukuze kwehlukaniswe imithombo yemali.

Umthelela wezomnotho wama-royalty okusakaza awunakuphikwa, unikeza abaculi baseNingizimu Afrika indlela eya ekuzimeleni kwezezimali. Njengoba imboni iqhubeka nokuthuthuka, ababambiqhaza kumele babhekane nokungalingani kwezimali futhi bakhuthaze izinqubomgomo ezisekelayo ukuze baqinisekise ukuthi bonke abaculi, hhayi nje abaphezulu, bangaphumelela kule nkathi yedijithali.